北魏真書計劃 Zansyu
zansyu | www.zansyu.hk
「文字是超越時代、共同創造的媒介,創造一代接一代的創新精神。」
源起
北魏真書計劃團隊成員來自專業字體設計和設計文化研究背景。
由計劃l由字體設計師陳濬人始於二〇一二年發起，以設計思維分析北魏書法的歷史文化和美學創作精神，結合不同年代遍佈城市街道和日常生活的北魏體應用例子，重新演繹成為「北魏真書體」字體設計。
二〇一八年夏聯同設計編輯徐巧詩出版《香港北魏真書》,書中收錄了南北朝魏碑、清代書法家趙之謙到四十至七十年代盛行香港的北魏招牌書法源流和藝術價 ,其文化美學影響力遍及香港、澳門、東南亞、海外唐人街等。北魏真書體中文字體設計, 團隊成員來自專業字體設計和設計文化研究背景,包括計劃發起人字體設計師、「叁語設計」總監陳濬人; 設計編輯、研究員徐巧詩等。
計劃於二〇二二年冬季開展「北魏真書體」字體製作群眾集資，二〇二二年夏季開始製作首套標題字庫。
願景
面對城市都市發展更替、科技月異、書法招牌字瀕臨消逝,北魏真書團隊深信傳統文化的價值,能夠成為當代設計基礎的養分,透過與電腦科技、美學和設計研究結合,重新演繹成為適合數位時代應用的北魏真書字體設計。
目標
北魏真書計劃正積極與不同界別的創作人、歷史文化專業、設計師、學生和大眾交流,透過跨城市、界別的專業設計團隊,專注研究、設計和造字,讓北魏真書發展成為一套完整的中文標題字庫。
北魏真書體集資製作團隊
字體 : 北魏真書體 北魏書法榮譽顧問：趙之謙、區建公、蘇世傑、卓少衡、黎一鳴、楊佳
文字設計、創意總監：陳濬人
項目總監：徐巧詩
監製與製作：太平山文字設計所、創談室有限公司
主視覺、影片創作：何庭安
平面設計：何庭安、李若菩
動態設計：何庭安
影片設計：何庭安
影片攝影：The Sumerian
音樂製作：MAEL
數位市場推廣：爆器顧問 Trigger Co., Ltd.
群眾集資平台: 嘖嘖 Zec Zec
聯乘合作夥伴：重本書店、 openground
聯乘合作創作單位：MC仁、方序中、門小雷、許瀚文、麥東記、LeeeeeeToy、海流設計、廖小子、HATO STUDIO
Project Background
Beiwei Zansyu Chinese Type Design is a type design and research project initiated in 2012. The aim is to study the history, visual languages and cultures of ancient Beiwei calligraphy and type design. Beiwei was a favourable calligraphy style among Hong
Kong business owners since the 1950s. The study includes the Beiwei application ranges from shop signs, logotypes, posters, packaging, and truck stencils to namecards, through design thinking and type design.
The knowledge is then further developed into a new generation of Beiwei Chinese type design, “Zansyu”, and published as The Study of Beiwei Calligraphy and Type Design (2018), co-authored by Adonian Chan and Ire Tsui. The book includes detailed stories
behind the history of Beiwei Kaishu since its origins in 4th century China, including the Beiwei Kaishu stone inscription from the Northern and Southern Dynasty, Beiwei Calligraphy by Zhao Zhiqian in the 19th century Qing Dynasty and 20th century renowned calligraphers work on shop signboards, buildings etc. in Hong Kong, Macao, China Towns across south-east asia, japan and overseas.
The project members came from type design professions and cultural design research backgrounds. The team includes type designer and musician Adonian Chan; design editor and researcher Ire Tsui. The project started its first crowdfunding campaign in the winter of 2022.
Vision
The Beiwei Zansyu project aims to explore the infinite creative possibilities of Chinese type design with creatives, cultural experts, designers from different disciplines, students and the public. The collaboration will be cross-disciplinary and cross-city among art, design and creative communities. The mission is to digitalise Beiwei
calligraphy into a Chinese typeface through research, design and production.